iStrategy Sydney: Set your strategy first and everything will become easier
“Set your strategy first and everything will become easier”. I think that this is the best sentence to sum up the last iStrategy Conference in Sydney, last month. The global marketing conference was...
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About creating vs consuming, culture communication and digital storytelling
A few days ago I published a long article on the online magazine Tafter Journal about culture as strategic driver of economic growth, with 2 case studies: the cities of Sydney and Philadelphia. I want...
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